I’m an entrepreneur and strategist who’s spent the last two decades creating immersive experiences and campaigns for audiences around the world. My career focuses on work that expands imaginations and elevates culture in both the business and art worlds. I walk the line between maker and strategist, aligning a strong creative vision with tactical know how.
I studied Sociology and English Lit at the University of Minnesota, founded an independent record label and acted as CMO, toured the world as an artist, worked in experiential design, and developed brand strategy for companies and agencies. I play with synths, woodworking tools, and read everything I can get my hands on.
An innate curiosity, a quick study, and a desire to learn as much as I can. I’m fueled by:
Empathy and open communication
Collaborative creative problem solving
Leading through uncertainty; midcourse adjustments
Critically analyzing and synthesizing information into insights
Brand & Business Strategy
I help brands become the best version of themselves. I tackle complex business issues through progressive problem solving, provocative thinking, and a unique perspective. I combine my love of language and the humanities to help brands and orgs find connection and direction. I use research, data, and semiotic analysis to glean insights, then distill them to the most simple, relatable, and effective form. Regardless of the project, my goal is to inspire and align teams in order to drive meaningful brand development and differentiation.
Brand strategy and positioning
Qualitative research
Category and competitive analysis
Experiential Design & Operations
By cutting to the heart of the matter and identifying core issues, I develop strategies that win. I’ve designed experiences for venues, galleries, and marketing activations all over the world. I specialize in experiential design and new business development. Most recently I brought in a multi-million dollar project, the largest in my client’s company history by a factor of 10. I’m driven by a passion for what’s possible, not sacrificing operational excellence along the way; the big picture is all details.
Event and activation design
New business development
Operations and project oversight
Marketing & Creative Direction
As a founder of the Doomtree record label, my work encompasses creative direction, writing and producing internationally celebrated albums. I find what’s intrinsically unique to each project and develop the right strategy and marketing plan. I make creative briefs, communications strategies, work with stakeholders and partners to create award-winning campaigns.
Creative direction and content strategy
Comms management and planning
Consumer engagement